Because we live in such a visual culture, before anyone hears you play a note, they view your image. In that fraction of a second, they form a lasting first impression. That matters — especially when it comes to booking and promoting your performances. The thing is,...
If you're trying to book more concerts, there may be one thing quietly holding you back: your Bio. If I had to pick the ONE most important thing a concert presenter looks for in a Bio, when trying to find out if you're a good fit for their series, I'd say it's this....
Here’s my embarrassing (and all too true) Fulbright application story . . . When I was a grad student at Stony Brook University (many moons ago), I wanted to take a year to study in Paris with the cellist Roland Pidoux because I was mad for his chamber music...
Here's what I recommend for musicians: in working to upgrade your marketing materials, clarify WHY you make music. It turns out that including a compelling and authentic statement about what motivates you not only makes your promo materials memorable—it can also make...
If you're like most musicians, you hate promoting yourself. If marketing makes you feel like a sell-out, a fraud, or a cheesy used car salesman, the good news is here. Read on for the #1 solution for musicians who hate to self-promote. Most of us associate marketing...
Promoting your music career starts with your Bio. It’s the essential foundation needed to tell the world who you are and what you have to offer. Having a compelling musician Bio is important because whether it’s on your website, your social profiles, in a press...
Do you want a better Bio? One that sparks connection and interest, gets readers to click "play," and then hire you? If so, you'll want to use my 5 dynamic Bio prompts. Spoiler alert: your Bio should be more than a boring list of credentials. YOU are more than that....
Why overhaul your promo materials now? The answer is surprising and counter-intuitive. What if I told you that the best reason for overhauling your promo materials now is actually for your artistry? I know it sounds crazy. But my experience with this has defied all...
If you're a musician who wants to book more work, start by composting. Here's what I mean: The first step to having effective promo materials — the kind that help you book more work — is to create what I call a Bio Compost list. This includes all of the items you...
Most musicians want their promo materials to be more authentic but aren't sure what that actually means in a Bio. So let's explore how to bring more of yourself to your Bio — while effectively promoting your career. In a recent presentation on branding and online...
