Musician: what’s your offer?

The real question for those who want more students is this, Musician: what’s your offer? Too often, we’re unclear about the promise behind our offerings. We think we’re being clear. We think we’re promoting our studio or group program...

Beth was ready to give up . . .

Let me tell you a story about a client I’ll call Beth—a talented, accomplished musician who was looking for a college teaching job. Beth was well-qualified for the jobs she applied for.  But she’d been applying for jobs for two years—and not getting...