Your Teaching Bio as a Call to Action
If you want more of your "ideal" music students—if you want more committed and advanced students—the place to start is with your teaching bio. Think about it: anyone looking for a music teacher who gets a referral to you (or who finds through an online platform) is...
Where are you in your music career—right now?
I've got a musician story for you: maybe you can relate. It's about a guy we'll call Will—a terrific musician—talented, personable, positive, and accomplished. But when it came to talking about his career goals, Will's energy would noticeably sag. Sure, he was active:...
Are you playing the victim?
A couple weeks back we focused on a tough question for musicians: are you playing the victim or the hero in your own career? It can be nard to spot our own victim stance. Victim-thinking can creep in and undermine our marketing materials, self-talk, and our networking...
Beth was ready to give up . . .
Let me tell you a story about a client I'll call Beth—a talented, accomplished musician who was looking for a college teaching job. Beth was well-qualified for the jobs she applied for. But she'd been applying for jobs for two years—and not getting anywhere. No...