Most musicians think the obstacle to getting great promo photos is money, time, or finding the right photographer. Or we’re waiting until we've lost the extra 10 pounds. But even when all of that is sorted, something still gets in the way. Here are the three...
Because we live in such a visual culture, before anyone hears you play a note, they view your image. In that fraction of a second, they form a lasting first impression. That matters — especially when it comes to booking and promoting your performances. The thing is,...
If you're trying to book more concerts, there may be one thing quietly holding you back: your Bio. If I had to pick the ONE most important thing a concert presenter looks for in a Bio, when trying to find out if you're a good fit for their series, I'd say it's this....
I get asked a lot: “Can you take a look at my site?” And what musicians usually mean is: “Help: I don’t know where to start but this thing isn’t working for me.” When it comes to websites, we’ve all seen the good, the bad, and the downright embarrassing. And while I...
Using your fridge to improve your website? Get 4 action steps for a compelling and authentic website.
Think about all that you’ve put into your music career: the time, the money, the sweat, the love. What’s the ROI, the return on that investment? I’m asking about the work you’ve put into advancing your career: your self-promotion, networking, booking efforts, and...
To make musicians' self-promotion easier, we're diving into an important piece of writing advice that most musicians never get—and it's a crucial concept: Welcome to Show Don't Tell for your Bio. What does "show don't tell" mean? It means you first need to . . . Stop...
Want to immediately improve your marketing materials—so you can book more and better work? If your bio, email pitches, grant proposals, or cover letters could use some help, then this message is for you. Let’s tackle Musician Self-Promotion: 8 tips for editing your...
Kim Leeds, mezzo-soprano Networking got you down? Ever feel so awkward about sending "cold" emails that you avoid them all together? Then this one's for you. Here's The Musicians' Networking System that got Kim Leeds More Work. It's the 5-step process I taught her to...
When it comes to making decisions, big or small, my go-to metaphor is a pair of battling dragons. Whether it's over what to eat for dinner, what to work on next, or how to handle the difficult conversation we need to have with a family member, making decisions can be...
