In a crowded market—where many qualified musicians are competing for the same teaching jobs and students—how do you stand out? How do you become the obvious choice? If you want more—and better—teaching opportunities . . . Clarify Your Promise. This means your teaching...
Here's what I recommend for musicians: in working to upgrade your marketing materials, clarify WHY you make music. It turns out that including a compelling and authentic statement about what motivates you not only makes your promo materials memorable—it can also make...
Is your mission statement a mess? Chances are the answer is YES because most musician's mission statements are dreadful. Whether they're for our ensembles, organizations, or ourselves, musician's mission statements tend to be full of hot air, clichés, and sweeping...
Do you 'house concert': do you offer audiences 'up close and personal' musical experiences? Maybe you've performed in intimate home settings within arm's reach of new friends and fellow travelers. If so, let's examine how house concerts might work even better for you....
Let's talk about how you connect with people. Let's look at a musician's e-newsletter — one aimed at fans. Check out the approach that a talented multi-instrumentalist-composer-educator uses in his newsletter. This is Rob Flax and the Art of the E-newsletter —...
There's a particular musician e-newsletter that I'm glad to get and read. It's one that's aimed at concert presenters — to keep in touch with them, to keep the ensemble on the presenters' radar screens. Below is what to learn from the Rodney Marsalis Philadelphia Big...
Please join me! TODAY's the launch of the NewMusicBox FB Live Creative Productivity Challenge. What's in it for you? Tools to help focus on what matters most so you can get your most important work done. Consider all the projects you expect to be involved in during...
Join me for the 5 Day Creative Productivity Challenge. Let's clear the deck so you can work smarter, get more done, and achieve the Flow state more consistently. It starts a week from today: OMG! I'm excited (and nervous!)—this will be my first FB live and I will be...
What does the hero’s journey have to do with your music career success? The Hero's Journey is the narrative structure that animates myths, literature, movies, religions, and psychological development. Identified by scholar Joseph Campbell, the Hero's Journey is the...
How do you introduce yourself to others — are you getting to the why? Now is the perfect time to fine tune your elevator pitch—your concise and compelling introduction of yourself and your mission. I had a blast working with students at FSU on this in a workshop...
