I received a terrific newsletter a couple of weeks ago. It made such a strong impression that I wanted to share it so that together we can look "under the hood." That way, you can analyze and upgrade your own online communication skills. Here's musician newsletter...
It's a question I hear pretty often: How can I raise more money? The answer in part is to learn how to improve your fundraising messages. Start by paying attention to the fundraising pitches that you receive. Notice what works, what's effective. Notice when the pitch...
Let's talk about how you connect with people. Let's look at a musician's e-newsletter — one aimed at fans. Check out the approach that a talented multi-instrumentalist-composer-educator uses in his newsletter. This is Rob Flax and the Art of the E-newsletter —...
There's a particular musician e-newsletter that I'm glad to get and read. It's one that's aimed at concert presenters — to keep in touch with them, to keep the ensemble on the presenters' radar screens. Below is what to learn from the Rodney Marsalis Philadelphia Big...
Marketing Case Study. What do you think: what makes a website message, the value offered, clear and compelling? Your feedback on these landing page messages is most welcome.
MONDAY BYTES — October 19, 2015 Could your words be holding you back? Your ability to express yourself well in words can directly affect the outcome of your grant proposals, teaching opportunities, fundraising campaigns, community education programming, as well as...
MONDAY BYTES — January 19, 2015 We've repeatedly invited a terrific speaker in, Jim Arnoff, to work with students at Manhattan School of Music, to focus on people's presentation and networking skills. Jim is an agent, a coach, and has a background in entertainment...
