Is your mission statement a mess? Chances are the answer is YES because most musician's mission statements are dreadful. Whether they're for our ensembles, organizations, or ourselves, musician's mission statements tend to be full of hot air, clichés, and sweeping...
Seems like an odd question for musicians — What business are you really in?" But when it comes to having effective promotional materials and clarity of mission, it's an essential question. Terry O'Reilly, in his excellent CBC radio show "Under the Influence" (from...
MONDAY BYTES - June 4, 2012 Whether you want to promote a new album, your private teaching studio, or your next concert, you need to consider the story of what it is you are offering. Scheherazade had 1001 compelling stories: do you? I'm a big fan of Terry O'Reilly's...
