Because we live in such a visual culture, before anyone hears you play a note, they view your image. In that fraction of a second, they form a lasting first impression. That matters — especially when it comes to booking and promoting your performances. The thing is,...
Promoting your music career starts with your Bio. It’s the essential foundation needed to tell the world who you are and what you have to offer. Having a compelling musician Bio is important because whether it’s on your website, your social profiles, in a press...
Let me tell you a story about a client I'll call Diana, an experienced freelance violinist. She came to me for help with her email pitches. The help, though, it wasn't what she expected. In fact, it got her asking, Why is Bio writing so hard? You see, Diana thought...
Question for you: Who are you online? What's your online persona as a musician and human? We all have a version of ourselves that we project online. Trouble is—the version we actually project may not be the one we intend. Especially when we're looking to promote our...
Is your mission statement a mess? Chances are the answer is YES because most musician's mission statements are dreadful. Whether they're for our ensembles, organizations, or ourselves, musician's mission statements tend to be full of hot air, clichés, and sweeping...
In my email inbox I keep a folder to stash any really good musician marketing material that I'm sent. With one of my latest finds, here is musician newsletter know-how from Bridget Kibbey. Bridget sent this last month. It's her season overview: with highlights of the...
For many musicians, social media is a sore spot. We know we need to promote ourselves but we're uncomfortable with networking—whether online or off. So the time we spend on social media isn't professionally productive and it's often personally discouraging. We compare...
Let me tell you a story: it’s about a musician—her ego—and her resume. It happened years ago, back when I ran the career center at New England Conservatory. An alum came to see me. To protect the innocent, we'll call her Kay. A talented and accomplished freelancer,...
It's the start of the new year—is your teaching studio full? Have you recruited the kind of motivated and focused students you love to teach? Find out how to recruit more students: For inspiration, here's a story from Mike Johnston (of Mikelessons.com), on how he...
Marketing Case Study. What do you think: what makes a website message, the value offered, clear and compelling? Your feedback on these landing page messages is most welcome.
