Promo materials

Why Overhaul Your Promo Materials Now

Why Overhaul Your Promo Materials Now

Why overhaul your promo materials now? The answer is surprising and counter-intuitive. What if I told you that the best reason for overhauling your promo materials now is actually for your artistry? I know it sounds crazy. But my experience with this has defied all...

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What’s your teaching philosophy?

What’s your teaching philosophy?

Have you ever been thrown by the interview question, "What's your teaching philosophy?" If you're not prepared, what follows can be really awkward, if not embarrassing. That question is on my mind now because a number of musicians have recently asked me about writing...

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Musicians — where do we go from here?

Musicians — where do we go from here?

Last week I had a great time doing the Beyond Talent Master Class with a terrific group of inspiring, accomplished musicians. We had the opportunity to dive deep on how to manage time and emotional health during the quarantine—and how to focus on what matters most. We...

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For musicians: 3 secrets to a great promo video

For musicians: 3 secrets to a great promo video

Want to book more concerts? Wondering what to focus on in your promo materials? I've got you covered. Here is . . . For musicians: 3 secrets to a great promo video. To help, check out the inspiring promo video example below from guitarist/composer Kaki King. Why...

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How might House Concerts work for YOU?

How might House Concerts work for YOU?

Do you 'house concert': do you offer audiences 'up close and personal' musical experiences? Maybe you've performed in intimate home settings within arm's reach of new friends and fellow travelers. If so, let's examine how house concerts might work even better for you....

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A musician—her ego—and her resume

A musician—her ego—and her resume

Let me tell you a story: it’s about a musician—her ego—and her resume. It happened years ago, back when I ran the career center at New England Conservatory. An alum came to see me. To protect the innocent, we'll call her Kay. A talented and accomplished freelancer,...

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