If you want to attract more students, there’s an essential question you'll need to answer first—What's your offer? I'm asking because all too often, we think we’re being clear and compelling in how we promote our studios or programs. But the marketing language most...
Want to immediately improve your marketing materials—so you can book more and better work? If your bio, email pitches, grant proposals, or cover letters could use some help, then this message is for you. Let’s tackle Musician Self-Promotion: 8 tips for editing your...
I recently received this question from the terrific pianist/composer Jeremy Siskind (thank you, Jeremy!). It's a common concern for many musicians and Jeremy suggested it for a newsletter topic. So let's tackle the Musician self-promotion dilemma #47. Jeremy's...
How might the Steinway company's promotional materials help your marketing? Let's find out. Here's to the Steinway manifesto and . . . YOU. I have a page torn from the Steinway catalog. It's the company's manifesto. I can't remember how I came by this. I couldn't find...
Question for you: Who are you online? What's your online persona as a musician and human? We all have a version of ourselves that we project online. Trouble is—the version we actually project may not be the one we intend. Especially when we're looking to promote our...
Let me tell you a story about a musician . . . a terrific violinist I’ll call Chris, who came to me because her career had hit a plateau. She was doing OK: she played with some excellent new music ensembles and had a solid teaching job. But she was frustrated that her...
I've been thinking lately about the work that arts presenters do—those unsung heroes who curate performances and create programming for communities small and large. Presenters choose the artists, often select repertoire, promote the events, grow audiences, and raise...
MONDAY BYTES - June 4, 2012 Whether you want to promote a new album, your private teaching studio, or your next concert, you need to consider the story of what it is you are offering. Scheherazade had 1001 compelling stories: do you? I'm a big fan of Terry O'Reilly's...
