branding

Shish-kabob Brand Theory

Shish-kabob Brand Theory

MONDAY BYTES — June 15, 2015 Want help with your personal brand? Check out this terrific podcast and article form Terry O'Reilly's excellent CBC Radio show Under the Influence. In this episode, Terry delineates his "Shish-kebab Theory" of branding and writes: "A...

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Getting to the Why?

Getting to the Why?

How do you introduce yourself to others — are you getting to the why? Now is the perfect time to fine tune your elevator pitch—your concise and compelling introduction of yourself and your mission. I had a blast working with students at FSU on this in a workshop...

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The YOU in your bio

The YOU in your bio

MONDAY BYTES - March 18, 2013 Revealing the REAL you? Seems like I’ve been helping people with bios a lot lately. It's always fascinating because this work may be the closest I get to being a detective: trying to help reveal the "real person" in someone's bio. I’m...

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How to Write a Great Bio

How to Write a Great Bio

MONDAY BYTES - August 8, 2011 Does your Bio make the grade? A bio should convey a vibrant, distinct impression of a musician's artistic mission and focus. It should communicate who you really are and what your musical personality is like. For tips on writing or...

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