Why

Using your fridge to improve your website?

Using your fridge to improve your website? Get 4 action steps for a compelling and authentic website.

Want more teaching opportunities? Clarify your promise

In a crowded market—where many qualified musicians are competing for the same teaching jobs and students—how do you stand out? How do you become the obvious choice? If you want more—and better—teaching opportunities . . . Clarify Your Promise. This means your teaching...

What to Learn from the Rodney Marsalis Philadelphia Big Band

There's a particular musician e-newsletter that I'm glad to get and read. It's one that's aimed at concert presenters — to keep in touch with them, to keep the ensemble on the presenters' radar screens. Below is what to learn from the Rodney Marsalis Philadelphia Big...

Wait, why do I make music?

In working with musicians on their promotional materials—especially their bios—I've found there's an essential question that they need to ask themselves: Why do you I make music? What's key is being able to answer this seemingly simple without resorting to generic or...