Under the Influence

Shish-kabob Brand Theory

MONDAY BYTES — June 15, 2015 Want help with your personal brand? Check out this terrific podcast and article form Terry O'Reilly's excellent CBC Radio show Under the Influence. In this episode, Terry delineates his "Shish-kebab Theory" of branding and writes: "A...

Musicians — What business are you really in?

Seems like an odd question for musicians — What business are you really in?" But when it comes to having effective promotional materials and clarity of mission, it's an essential question. Terry O'Reilly, in his excellent CBC radio show "Under the Influence" (from...