If you want to attract more students, there’s an essential question you'll need to answer first—What's your offer? I'm asking because all too often, we think we’re being clear and compelling in how we promote our studios or programs. But the marketing language most...
If you want to attract more of your ideal students, your teaching bio is the first place to look. It’s often the first impression people get—and most bios aren’t doing you any favors. Here’s the scenario: a parent or adult student is given three teacher names. What do...
Here's an outline of my best advice for musicians who want more students . . . 1. Make it easy for your ideal students to find you If someone is looking for a teacher and they've heard about you, they're going to look you up online. Make sure they find more than your...
'Tis the season when musicians start looking to fill their teaching studios. It's when I start to notice the fliers that they post around town: musicians offering lessons and doing a not-so-hot job of marketing what they offer. Here's an example of what I mean. The...
It's the start of the new year—is your teaching studio full? Have you recruited the kind of motivated and focused students you love to teach? Find out how to recruit more students: For inspiration, here's a story from Mike Johnston (of Mikelessons.com), on how he...
