If you want to attract more students, there’s an essential question you'll need to answer first—What's your offer? I'm asking because all too often, we think we’re being clear and compelling in how we promote our studios or programs. But the marketing language most...
I recently received this question from the terrific pianist/composer Jeremy Siskind (thank you, Jeremy!). It's a common concern for many musicians and Jeremy suggested it for a newsletter topic. So let's tackle the Musician self-promotion dilemma #47. Jeremy's...
MONDAY BYTES – March 31, 2014 Here's a bit of the blast invite I received last week from NYC's Rubin Museum of Art (they are all about Tibetan art and "inspiring personal connections to the ideas, cultures, and art of the Himalayas.") The invite came from the Rubin's...
I've been thinking lately about the work that arts presenters do—those unsung heroes who curate performances and create programming for communities small and large. Presenters choose the artists, often select repertoire, promote the events, grow audiences, and raise...
