Flutronix

Time for a Website Facelift? Smart Upgrades for Musicians—No Overwhelm Required

I get asked a lot: “Can you take a look at my site?” And what musicians usually mean is: “Help: I don’t know where to start but this thing isn’t working for me.” When it comes to websites, we’ve all seen the good, the bad, and the downright embarrassing. And while I...

Your Blue Ocean

My friend Joyce (thank you!) recently wrote and mentioned The Blue Ocean Strategy and got me thinking about how this business strategy and can be applied to musicians. As detailed in the widely popular book by Kim and Mauborgne, the Blue Ocean Strategy focuses on how...