In a crowded market—where many qualified musicians are competing for the same teaching jobs and students—how do you stand out? How do you become the obvious choice? If you want more—and better—teaching opportunities . . . Clarify Your Promise. This means your teaching...
MONDAY BYTES — September 15, 2014 Here's a helpful tool for evaluating the effectiveness of résumés, cover letters, and other marketing materials: it's what I call the "So What?" test (which is akin to the Who Cares? test). It's to test whether or not what you are...
I often find folks are stumped when it comes to identifying and encapsulating what motivates them as musicians. Maybe the challenge lies in conveying one's overall motivation. After all, most musicians have been making music for the majority of their lives. Music may...
