brand

Shish-kabob Brand Theory

Shish-kabob Brand Theory

MONDAY BYTES — June 15, 2015 Want help with your personal brand? Check out this terrific podcast and article form Terry O'Reilly's excellent CBC Radio show Under the Influence. In this episode, Terry delineates his "Shish-kebab Theory" of branding and writes: "A...

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It’s Halloween: What’s Your Persona?

It’s Halloween: What’s Your Persona?

MONDAY BYTES - October 31, 2011 Hope everyone is having a fun Halloween!  The holiday has got me thinking about costumes and assuming new identities. Halloween can be an opportunity to act in character and "try on" a new role, perspective, persona, career, or life....

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Ego & Career Development: a delicate balance?

In revising one’s own marketing materials (a résumé, bio, or website), we're really telling the story of who we are. Sounds easy, but it can be difficult. In working on our materials, it’s common to run up against self-esteem issues. Typically, we feel that whatever...

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