Blue Ocean Strategy

Booking Concerts — alternative spaces for musicians

Want more performances? Let's tackle Booking Concerts — alternative spaces for musicians. We'll uncover more performance opportunities beyond Carnegie Hall. Start Local All careers are built from the ground up: everyone starts small and local. So if you're launching a...

Your Blue Ocean

My friend Joyce (thank you!) recently wrote and mentioned The Blue Ocean Strategy and got me thinking about how this business strategy and can be applied to musicians. As detailed in the widely popular book by Kim and Mauborgne, the Blue Ocean Strategy focuses on how...