Bernadette Jiwa

What’s your online persona?

Question for you: Who are you online? What's your online persona as a musician and human? We all have a version of ourselves that we project online. Trouble is—the version we actually project may not be the one we intend. Especially when we're looking to promote our...

Wait, why do I make music?

In working with musicians on their promotional materials—especially their bios—I've found there's an essential question that they need to ask themselves: Why do you I make music? What's key is being able to answer this seemingly simple without resorting to generic or...