Because we live in such a visual culture, before anyone hears you play a note, they view your image. In that fraction of a second, they form a lasting first impression. That matters — especially when it comes to booking and promoting your performances. The thing is,...
Most musicians want their promo materials to be more authentic but aren't sure what that actually means in a Bio. So let's explore how to bring more of yourself to your Bio — while effectively promoting your career. In a recent presentation on branding and online...
I received a terrific newsletter a couple of weeks ago. It made such a strong impression that I wanted to share it so that together we can look "under the hood." That way, you can analyze and upgrade your own online communication skills. Here's musician newsletter...
Pianist Anna Manalo wrote in with a juicy branding and marketing question for all of us to chew on. Here's what she asked about, "how to determine / identify authenticity for an ensemble." And of course, we can apply this to individual musicians as well. Let's dive in...
MONDAY BYTES — March 16, 2015 The celebrated British acting coach Patsy Rodenburg did a class at the Reflective Conservatoire Conference on the topic of Presence, as in stage presence. Really, until then I'd never thought it was actually something that could be...
MONDAY BYTES — January 26, 2015 Yes, I'm a Barbara Cook groupie. In her master classes and interviews she focuses on the business of being who you are, on letting the audience in. On being authentic. It takes courage to be ourselves, as performers, as teachers, as...
