audience

Where’s the Magic in Your Music?

Where’s the Magic in Your Music?

Finding the magic: as performers, we spend our whole careers striving to bring magic to audiences. We chase after our ideal imagined performances and hope to approximate these in our delivery. The "magic," of course, isn't about having a perfect technique or sound....

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Musicians — why survey your customers?

Musicians — why survey your customers?

We're asking this: Musicians — why survey your customers? Your audience? Let's find out. Think about whether you really know what the people you're seeking to serve want. Have you taken the time and trouble to ask? Because If you want to genuinely connect with...

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Artists as Entrepreneurs

Artists as Entrepreneurs

MONDAY BYTES – May 27, 2013 There's interesting connections between artists, entrepreneurs, that beg the question of how creativity is brought to fruition, how we make things happen. Steve Blank is a Silicon Valley serial-entrepreneur and academician who is recognized...

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How Does Barbara Cook Do It?

How Does Barbara Cook Do It?

MONDAY BYTES - May 13, 2013 The other night I heard Barbara Cook (at 85!) perform an intimate concert for a large crowd at Symphony Hall in Boston. She had me and 92% of the audience with tears in our eyes by the second song. Get a dose on her website—there are three...

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