Marketing Case Study

What do you think: what makes a website message, the value offered, clear and compelling? The marketing case study I’m bringing to you is my own. I know, “physician, heal thyself!” But when it’s your own promotional materials, it can...

Book More Performances

To book more performances, consider your programming. It’s more important than you may realize. Think about it from a concert series presenter’s point of view. Booking a relatively unknown artist to play a recital of standard repertoire—does that sound like a...