The impact you make as a musician

The impact you make as a musician

How much impact do you make as a musician and as a person? Think about the colleagues, friends, and teachers who’ve shaped how you experience the world — the people who’ve encouraged and dared you to go further. The right mentor can set you up for massive personal,...

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What’s missing in your Bio?

What’s missing in your Bio?

When it comes to booking more concerts, what's missing in your Bio? If I had to pick the ONE most important thing a concert presenter looks for in a Bio, when trying to find out if you're a good fit for their venue, I'd say it's this. They want to find out what's...

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To book more work, start by composting

To book more work, start by composting

If you're a musician who wants to book more work, start by composting. Here's what I mean: The first step to having effective promo materials — the kind that help you book more work — is to create what I call a Bio Compost list. This includes all of the items you...

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How to bring more of yourself to your Bio

How to bring more of yourself to your Bio

Most musicians want their promo materials to be more authentic but aren't sure what that actually means in a Bio. So let's explore how to bring more of yourself to your Bio — while effectively promoting your career. In a recent presentation on branding and online...

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