Book More Performances

To book more performances, consider your programming. It’s more important than you may realize. Think about it from a concert series presenter’s point of view. Booking a relatively unknown artist to play a recital of standard repertoire—does that sound like a...

Editing Promo Material

Following up on last week’s embarrassing Fulbright story post, here’s part 2 of the series on editing promo materials with my best kept secrets for musicians. If you’d like to improve your bio, online profile, website text, résumé or CV, cover...

Need a Promo Video?

I’ve fielded a number of questions recently on how to make an effective musician’s promo video. I’m not talking about simple clips of performances on your website, which are of course good to have, but I’m talking about a  video with excerpts...